Link to Article: https://sgbonline.com/what-makes-a-brand-a-heritage-brand/
Preview: It’s timeless. It is deeply connected to the lifestyles, traditions and the ways of the people who know and love the brand. And, if the customer relates to the product, time moves the product along.
Stegmann is a heritage brand, producing some of the world’s finest wool felt shoes for over 120 years from Tyrol, Austria. The iconic Original 108 Wool Clog, shown below and above, is the backbone of the Stegmann brand and is what the brand is known for.
I sat down with Lauren Nelson, marketing director, Stegmann USA, to learn about the roots of a brand steeped in the culture of shoemaking that uses locally sourced wool from local farmers who raise endangered sheep in the Tyrol region.
Indoor/Outdoor clog brand Stegmann is reinvigorating a classic silhouette
"Andy Jacobs, CEO of the footwear division of AGS noted that Stegmann's U.S. business was up 38% for 2017 over the year prior, with another 18 percent increase in 2018. He noted that the versatility of Stegmann's clogs is a big contributor to it's appeal. 'The beauty is that its evergreen,' said Jacobs. 'Our graphite clog is the same today as it was five years ago, and will be five years from now. This also gives us the backbone to try some new things such as novelty leather and materials including calf hair and metallic.'
Stegmann introduced Leather Clog designs for men and women for Fall 2017. And while felt materials remain the cornerstone of the collection, these trans-seasonal leather updates are giving retailers fresh ways to grow their business with the brand.
Read more in the article scan below...
**Current sizing for wool may be different than in the past, please check for your correct size before ordering**
Stegmann wool felt clogs are felted on a European last, which results in a more generous fit. They will also loosen slightly with long term wear as the felt compresses. The Stegmann clogs of today may be wider than styles you have bought in the past.
We recommend that Women purchase a half size to a full size smaller than what you wear in a dress shoe
For Men we recommend purchasing your normal size, or sizing down 1/2 size if you have a narrow foot or prefer a snug fit.
Please see the charts below for more detail.
Wool Clogs Size Recommendations:
Leather Clog Size Recommendations:
Our leather clogs fit true to size and will loosen only slightly with wear. Leather is available in US Whole sizes only. If you are between sizes we recommend sizing up. If you prefer a very snug fit or have a narrow foot you may consider sizing down.
Old vs New Clog Dimensions:
If you're looking to replace an older pair of Stegmann Clogs with the same size, we've provided all of the sole dimensions for you below. Many of our loyal, long time customers tell us the fit has changed a bit over the years, so we provided these charts so you can be certain you're getting the same size clogs as the old pair you love. Simply measure the widest and longest points on the bottom of the shoe to match with our measurements. As a rule: when in doubt, size down in wool felt, and size up in leather.